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Danaf, Mazen (author), Atasoy, B. (author), Ben-Akiva, Moshe (author)Logit mixture models have gained increasing interest among researchers and practitioners because of their ability to capture unobserved taste heterogeneity. Becker et al. (2018) proposed a Hierarchical Bayes (HB) estimator for logit mixtures with inter- and intra-consumer heterogeneity (defined as taste variations among different individuals...journal article 2019