Searched for: subject%3A%22place%255C+branding%22
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document
Zhang, Shuyu (author)
In the new media era, media architecture often serves as attractive urban spectacles and is widely represented and promoted on social media. Meanwhile, images and videos on social media also have an impact on the place identity and media architecture in the urban experience. This study argues that social media expands the conceptual scope of...
conference paper 2023
document
Haamans, Anouk (author)
The municipality of Stockholm is currently working on one of Stockholm’s most extensive and complex urban areas: The Stockholm Royal Seaport (se: Norra Djurgårdsstaden). The area is an example of how a former industrial port area is being transformed into a sustainable urban district. Because of the transformation of the area, the identity of...
master thesis 2022
document
Ma, W. (author), Schraven, D.F.J. (author), de Bruijne, M.L.C. (author), De Jong, Martin (author), Haiyan, Lu (author)
Place branding is seriously studied in various academic disciplines. Its impact on strategic development plays a vital role in processes of sustainable urban transformation. Place branding originated in tourism management and over time its research focus spilled over and evolved in environmental science, urban studies and public administration....
journal article 2019