NIKE RETAIL: A new consumer journey for future store experiences

The way people shop has changed significantly. We don’t visit stores exclusively to fulfil the need for a product: positive and engaging shopping experiences are one of the main reasons driving us into stores and keeping us browsing through displays and products. The store environments can influence the time spent in the store, number of...

A redesign of a souvenir shop at the Efteling

The Efteling believes that people have the need from time to time to escape from their daily lives. That is why the Efteling “sells” an experience of being in the World of the Efteling and continues to surprise with new and exciting attractions and entertainment. Besides the money for the entrance ticket, another important source of income comes...

Team Outfit Personalisation Service for NIKEiD

NIKEiD service for basketball teams, which offers them the possibility to personalise their team outfit. The design is a consumer journey of which the store is designed in more detail.