Elevating design in a service providing corporate

Design has evolved significantly in the past decades and the corporate designer is on the rise. In recent years, several studies were conducted to link design to business value, resulting in promising outcomes. Even though this data very promising, many companies misunderstand design and underestimate the process of introducing design in their...

A design vision and strategy for a user-centred high quality public transport network in 2040

The high quality public transport network implemented by R-net, short for Randstadnet, follows a product formula on multiple public transport modalities (bus, tram, metro, and train) and acts as a quality mark. R-net is a collaboration between six public transport authorities and nine operators. However, currently R-net is confusing the...

Trust For Artificial Intelligence: The trust-building journey in automatic bookkeeping

Artificial intelligence (AI) has come to the fore and is now expected to be one of the most disruptive technologies. It is easy to tell that AI will become pervasive in our everyday life. However, people still lack confidence in AI. Since trust is crucial in the development and acceptance of AI, it is essential to design for proper trust in the...

Designing for Digital Transformation

DPDK, a creative digital agency was keen to look further into the development of a Digital Transformation Strategy (DTS) design service after a chance opportunity to work on such a project in 2017. Developing such a service further was deemed to have both strategic value and operational value for the agency. To support this intention, DPDK...

The TommyTwist: an innovation roadmap and design proposal for Tommy Hilfiger to integrate wearable technology in their product

Driving a significant part of the global economy, fashion represents one of the world’s leading industries. Currently, the fashion industry is radically reshaping by the forces of technology, globalisation and shifting consumer values. The top 3 words executives used to describe the fashion industry in 2016 were: uncertain, changing and...

Development of a cold pack for treating sports injuries.

The project includes literature- and field studies to identify the needs of the athlete and the sports club concerning cooling of sports injury. Based on the findings a product line is designed that better addresses the needs of the users. The product line proposal consists of two cold packs intended for single use at the sports club. One cold...