Designing a framework to enhance & implement customer orientation in buyer-supplier dyads: Organising customer orientation

The growth of a supplier is restricted when buyers have unmet expectations and thus frustrating experiences during the dyadic (between two parties) interactions. Hence the establishment of buyer-supplier relationships is limited. The organisational challenges of a supplier have a negative impact on the conveyed service quality. Customer...

A routine design strategy to change organisational processes in the front end of radical innovation

For technology firms like Barco, radical innovation a way to escape intense competition, but also crucial for long-term survival as they provide the foundations on which future generations of products are created (McDermott & O’Connor, 2002; Sandberg & Aarikk-Stenroos, 2014). However, a required mature radical innovation capability in...

Designing Organisational Revolution: Exploring the role of design in the quest for progressive organisations

Organisations find it more and more difficult to deal with our changing times, as our world has drastically changed over the last decades. This has led us to believe that organisational theory and practice from the last decades just does not hold up anymore. They have created organisations that made sense then, but do not necessarily now....