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Baldassarre, B.R. (author), Calabretta, G. (author), Karpen, Ingo Oswald (author), Bocken, Nancy (author), Hultink, H.J. (author)In the 1960s, influential thinkers defined design as a rational problem-solving approach to deal with the challenges of sustainable human development. In 2009, a design consultant and a business academic selected some of these ideas and successfully branded them with the term “design thinking.” As a result, design thinking has developed into...review 2024
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Konietzko, J.C. (author), Baldassarre, B.R. (author), Brown, P.D. (author), Bocken, N.M.P. (author), Hultink, H.J. (author)Circular business model experiments may help firms transition towards a circular economy. Little is known about how the participants of experimentation – entrepreneurs, intrapreneurs, innovation managers – develop and test their assumptions during the experimentation process to achieve more circular outcomes. Using a design-science approach,...journal article 2020