Briefing: Industry 4.0 in construction: Radical transformation or restricted agenda?

The fourth industrial revolution (Industry 4.0) is poised to transform the architecture, engineering and construction (AEC) sector from a project-based industry to a market-based industrialised process. Yet, its (s)low uptake can be attributed to the current emphasis on technological adoption. In this briefing note, it is argued that ignoring...

How designers and marketers can work together to support consumers' happiness

A product’s value proposition rests on the notion that it brings value to its customers. Typically, such value is created by having novel product functionality, superior technology, or new customer benefits, but value can also be created by adhering to what is fundamentally important to customers in their lives. Focusing on customers’ happiness...