Developing a brand identity and future design, tailored to a Millennial news platform

This report provides an overview of the analysis of the assignment, the branding strategy and the product development of Getipt. The assignment was commissioned for a graduation project. The assignment was ‘to develop a marketing plan to launch Concept X in October 2016. This marketing plan is supported by branding touch points that will come...

Are we on the same page? Comparing professional practices between industrial designers and mechanical engineers in perceptions and procedures during product development

The objective of this research is to find differences between industrial designers and mechanical engineers in perception and procedures during product development. This research has focused on cooperation between multidisciplinary teams’ participants - both industrial designers and mechanical engineers, because current innovation processes...

A Culture-Inspired Approach to Designing Sustainable Practice: A study of sustainable bathing practice for the Living Lab project

Introduction: This study explores a method to designing less resource-intensive forms of everyday life. The method is geared toward the early phase of product development, which is the generation of insights and design ideas. Looking at daily behavior, one can observe clear differences between different cultures. From this observation, the study...