The Ultra-D Trademark Positioning: Communicating the company values and benefits of the Ultra-D technology above other 3D technologies to B2C customers

This master thesis shows how to position the breakthrough Ultra-D technology in the best way to B2C customers. Ultra-D is the glasses-free 3D technology for viewing devices, which is developed by the SeeCubic Company in Eindhoven. This thesis focuses on the Ultra-D trademark positioning in the form of advice and the communication vision.