The Influence of Prototype Fidelity and Language Abstraction on consumers Evaluation of Radical New Products. When evaluating a three-dimensional prototype

This research focuses on consumer product evaluations of radical new products with low fidelity and a high fidelity three-dimensional prototypes. Two objectives are explored. First, it explores how consumers respond to differences in the physical properties, the fidelity, of a prototype. Secondly this research investigates how consumers...