Searched for: subject%3A%22Business%255C+Model%22
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Konietzko, J.C. (author), Baldassarre, B.R. (author), Brown, P.D. (author), Bocken, N.M.P. (author), Hultink, H.J. (author)
Circular business model experiments may help firms transition towards a circular economy. Little is known about how the participants of experimentation – entrepreneurs, intrapreneurs, innovation managers – develop and test their assumptions during the experimentation process to achieve more circular outcomes. Using a design-science approach,...
journal article 2020
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Heikkilä, Marikka (author), Heikkilä, Jukka (author), Bouwman, W.A.G.A. (author), Heimo, Olli (author)
This study investigates if BMI helps business innovation to succeed. We analyzed 27 SME cases having differing combinations of Business Model Innovation (BMI), New Product Development (NPD) and effectuation methods. We also analyzed the drivers and market strategy of the SMEs. We found out that typical SME innovation success cases combine at...
conference paper 2020