Ikigai: A reason for Being A Holistic Vision of Mercedes-Benz 2030

This Master thesis was developed for Mercedes-Benz AG. The following report elaborates the steps taken in developing a holistic interior vision for ‘Sustainable Luxury’ of Mercedes-Benz. In seek of representation for the future societal needs, and possible future challenges and opportunities in terms of holistic mobility conceptualisation, the...

Exclusivity through Conduct: A vision for Mercedes-Benz private ownership in 2035

This master thesis was executed for Mercedes-Benz; a subsidiary of Daimler AG. Its goal was to design a holistic interior concept for level 4 premium autonomous driving, aimed at:‘’Purpose-driven people, expressing confidence in their success, who reluctantly accept novelty framed by tradition’’, using a context based design approach. In the...

Seoul Bus 2030 - The host: Turning commuting into personal development