Data analytics at work

Master thesis (2012)

Authors

Contributors

J. Van den Berg (mentor)
Z. Lukszo (mentor)
A. Van Dijke (mentor)
Programme
Systems Engineering, Policy Analysis and Management (TPM) (TU Delft)
Copyright: Campus only
Data mining Business performance Process framework
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Published Date

24-08-2012

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Programme

Systems Engineering, Policy Analysis and Management

Abstract

Data mining promises to make life easier for business decision makers and analysts. Therefore data mining has a great history in the academic field and in the nowadays also in various other areas such as finance and retail there is a large amount of general data mining literature available. However, to be able to apply data mining to a business field where data mining is not used yet, like the purchasing and sales department, it is necessary to translate the business questions correctly to data mining tasks which is a difficult task. This research attempts to enable consultants to determine effective data analytics tasks for given business questions in order to answer those questions and be able to give companies advise. The result is a data mining process framework for consultants and advise on how this can be embedded in business.