Launch Strategies and New Product Performance - An empirical international study

Doctoral thesis (1997)

Authors

Contributors

A.J. Griffin (promotor)
H.S.J. Robben (promotor)
Faculty
Industrial Design Engineering (IDE) (TU Delft)
Copyright: © 1997 H.J. Hultink
New product development Marketing new products
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Published Date

28-04-1997

Reuse Rights

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ISBN:

90-9010385-6

Faculty

Industrial Design Engineering