Defining the product propositions within a Philips grooming kit product range for the French market to improve margins for Philips, consumer preference over competition and trade up of consumers in price.

Master thesis (2012)

Authors

Contributors

M.E.H. Creusen (mentor)
S.R. Dehli (mentor)
Programme
Master of Science Strategic Product Design (IDE) (TU Delft)
Copyright: Campus only
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Published Date

03-02-2012

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Programme

Master of Science Strategic Product Design

Abstract

This master thesis focusses on defining the product propositions within a Philips grooming kit product range for the French market to improve margins for Philips, consumer preference over competition and trade up of consumers in price.

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