Co-creating the future

Design practices and tools for effective customer co-creation

Conference paper (2015)

Authors

G. Calabretta

G. Gemser

I. Karpen

Department

Product Innovatie Management () (TU Delft)

Design Resource integration Co-creation Service-dominant logic

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http://resolver.tudelft.nl/uuid:30917b82-0fd2-4ad0-947a-0fb34ecd4f1b

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Published Date

31-12-2015

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Source:

11th European Academy of Design (EAD), Paris, France, 22-24 April 2015

Faculty

Industrial Design Engineering

Department

Product Innovatie Management

Abstract

In this paper, we integrate literature on service-dominant logic (SDL) and innovation to examine the role of designers and their practices for collaborative resource innovation. More specifically, in taking a co-creation perspective we uncover a portfolio of practices that facilitate resource integration and innovation among companies and customers through the help of design professionals. In doing so, we advance our theoretical and managerial understanding of efficient and effective collaboration for innovation purposes. We adopted a qualitative research approach to collect empirical data on designers’ practices, studying seven projects in which design consultancy firms were hired to provide strategic support in the development of new products or services (n=36 interviews in total). Our results show that designers engage in various practices for successful innovation co-creation: scouting, bonding, discovering, story-making, condensing, animating, representing and aligning. These practices are essential for optimizing the role of customers as potential co-innovators.

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