Cultural Heritage as an Inspiration for Placemaking in the Historic City

A Transversal Approach

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Abstract

Many European cities are in crisis since most of them are struggling to socially and culturally move forward from the historic and recreational values that made them of interest to the global visitor. In 2011, the United Nations Educational, Scientific and Cultural Organization (UNESCO) started assessing new forms of placemaking in the historic city through the UNESCO Historic Urban Landscape Approach. The same year, the International Council on Monuments and Sites (ICOMOS) highlighted the importance of developing innovative and transversal approaches to examine cultural development in historic human settlements. Within this context, this chapter analyses placemaking in four European historic cities. Transversal approaches on how relational dynamics impact on the historic context will be scrutinized from the realm of the site-specific arts in the city of Belgrade (Serbia), for archaeology the case of analysis is in Bucharest (Romania), for architecture the context is Ávila (Spain) and for urban planning it is Hamburg (Germany). This transversal approach involves using different disciplines to comprehend placemaking from a polyhedral point of view. Therefore, it brings together complementary forms of heritage appropriation – including the construction of the heritage concept over time – methods and strategies that help integrate cultural expressions, practices and products as potential relational dynamics. To do so, we will define stakeholders such as minorities, communities and powerful entities and target groups. Methodologically, approaches will deepen the understanding of phenomenological, dynamic-relational and contextual notions of placemaking that help clarify how historic cities, tools and communities are all interconnected. The discussion will establish parallelisms between the experiences to clarify the implications of placemaking according to the field of approach and the prospects for those places. Cultural expressions and heritage regulation can provide new forms of appropriation and integration in permanent scenarios of the past. Accordingly, contemporary mutable relationships between places and society are at stake in the context of urban planning and the UNESCO Historic Urban Landscape Approach and in defining the future of historic cities. In conclusion, we point towards (1) imagining how placemaking and cultural heritage serve to delineate new forms of heritage-making in the historic city, and (2) to what extent this requires defining ethical forms of culture-based placemaking practices.