The TommyTwist: an innovation roadmap and design proposal for Tommy Hilfiger to integrate wearable technology in their product

Master thesis (2017)

Authors

P.L.C. de Jong Industrial Design Engineering

Contributors

H.J. Hultink (supervisor 1)
L.W.L. Simonse (supervisor 1)
Faculty
Industrial Design Engineering
Copyright: Campus only
Design Wearable Technology Innovation Branding Strategic Design Roadmap Context mapping Innovation Strategy
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Published Date

09-11-2017

Language

English

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Faculty

Industrial Design Engineering

Abstract

Driving a significant part of the global economy, fashion represents one of the world’s leading industries. Currently, the fashion industry is radically reshaping by the forces of technology, globalisation and shifting consumer values. The top 3 words executives used to describe the fashion industry in 2016 were: uncertain, changing and challenging (Source BoF-McKinsey Global Fashion Survey, September 2016) In order to stay relevant amidst this state of flux, fashion companies are being forced to innovate. So is Philips-Von Heusen Corporation, parent company of several well-known fashion brands, among which Tommy Hilfiger.

PVH’s main priority for innovation is focused on their product. For Tommy Hilfiger this means exploring opportunities of the Internet of Things, with wearable technology as a subset of it. This graduation project was executed to kick off innovation in this area: creating an innovation roadmap and design proposal for wearable technologies for Tommy Hilfiger to enhance consumer experience.