Adoption of Design Thinking by a novice multidisciplinary team in industry

Master thesis (2017)

Contributors

B. Eisenbart (mentor)
J.G. Tanghe (mentor)
Department
Industrial Design (IDE) (TU Delft)
Copyright: © 2017 Melcior Carrillo de Albornoz, J.
Design Thinking Radical innovation Corporate venturing Corporate entrepreneurship Intrapreneurship Breakthrough innovation Creative facilitation Multidisciplinary team management Multi-level theory in innovation management Systems theory in innovation management
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Published Date

26-05-2017

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Faculty

Industrial Design Engineering

Department

Industrial Design

Abstract

Despite the limited amount of empirical evidence, the adoption of the Design Thinking approach is frequently presented as a solution to many of the problems that large organizations face when executing radical innovation projects. In this master thesis, a longitudinal study was conducted which revealed the difficulties of implementing such approach with a novice multidisciplinary team in a large corporation. Along the document, the causes for such barriers at the individual, team and organizational levels are analyzed by a combination of empirical evidence and extensive literature review. As a result, a framework is presented which highlights the importance of carefully setting up the project prior to its execution, emphasizing a broad variety of interdependent enablers. In particular, a highly adaptive team structure is proposed, and guidance is offered on how to set up such team for success and ensure the adequate organizational support structures.