Print Email Facebook Twitter Retail lighting makes the difference: The consumer vocabulary for describing the attractiveness of apparel textiles and the influence of retail lighting conditions Title Retail lighting makes the difference: The consumer vocabulary for describing the attractiveness of apparel textiles and the influence of retail lighting conditions Author Li, J. Contributor Pont, S. (mentor) Anderiesen, H. (mentor) Sekulovski, D. (mentor) Faculty Industrial Design Engineering Department Industrial Design Programme Master of Science Strategic Product Design Date 2011-08-29 Abstract In the highly competitive retail world, standing out from the neighboring shops is the first step to attract consumers. The fashion apparel industry provides an interesting case of hypercompetitive behavior. Fashion apparel retailers are always struggling for a marketing position with new products and retail strategies in an attempt to capture the customers’ attention. Since people are drawn to light and lighting influences the attractiveness of products in a store well-designed lighting systems can stimulate sales by guiding the consumer’s eyes to the key sales points Therefore, this study aimed at Investigating the vocabulary used by users to describe the attractiveness of apparel textiles in given lighting situations and building a connection between lightings and the vocabulary. Subject Retail LightingConsumer VocabularyApparel Textiles To reference this document use: http://resolver.tudelft.nl/uuid:4cf76e79-f38d-47f8-a53c-7affd64c8ffa Embargo date 2011-08-17 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2011 Li, J.