From outside-in towards inside‐out

An excursion to automobile design strategy for the future

Doctoral thesis (2018)

Authors

A.C. Hofmann OLD Management and Organisation
Research Group
OLD Management and Organisation
Copyright: © 2018 A.C. Hofmann
DOI: https://doi.org/10.4233/uuid:5b39f7c1-2907-4b77-85f4-f63f9965c0a2
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Published Date

2018

Language

English

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Research Group

OLD Management and Organisation

Abstract

The mobility sector is radically transforming due to changes in user behaviour, urban policies and technical developments. For business people --‐ flexible individuals in particular, the concept of car usage has changed fundamentally. It is presumed that the automobile interior might turn into a ‘third place‚ of residence for them. While being driven, the user is able to spend his time on alternative activities within the car interior. While these new needs and technical possibilities are yet to manifest in the automobile interior, they nevertheless demand a comprehensive rethink of the way that automobile design is carried out. This work thus focuses on the fuzzy front-end of OEM--‐internal design processes, with the aim of modifying strategies and fostering innovation from the outset.