There's no experience without humanity

There's no experience without humanity: A vision on a future of Experience Consulting

Zepeda Aguilar, Gustavo (TU Delft Industrial Design Engineering)

Calabretta, Giulia (mentor)
Simonse, LWL (mentor)
van Gelder, Joris (graduation committee)

Delft University of Technology

Strategic Product Design

2020-07-09

A vision that aims to inspire a change in mindset for Experience Consulting This project presents a foresight exercise performed to uncover the future of Experience Consulting for the PwC Experience Center. The outcomes of the foresight exercise ask for a future that emphasizes our sense of humanity when designing experiences for humans. This future aims to reach collective wellbeing for people and the planet. The future was turned into the vision ‘’There is no experience without humanity’’ through a cross-country, co-creation effort. In order to inspire action, a value proposition was built on a systemic change of mindset from human-centered design to humanity-centered design. To integrate the change towards humanity-centered design, three things were designed: a service offering, a strategy playbook, and a design guide/toolkit were designed. This project gives a glimpse at how the future of Experience Consulting could look like and how it would be used in practice. My contribution to the Experience Consulting practice Through this project, I made three contributions: First, by developing a foresight exercise to understand the impacts of the future of human experience on individuals, society, and client industries. Second, by proposing a value proposition with a vision on the future of Experience Consulting to pivot towards a mindset shift from human-centered to humanity-centered design through systemic change. Third, by designing a strategy playbook/toolkit that brings humanity-centered design to practice activated through a systemic change strategy. These contributions have the aim to extend the position of the PwC Experience Consulting team, in the Netherlands and across the globe.

Experience Design
Design Consulting
Creative Foresight

http://resolver.tudelft.nl/uuid:7a33117a-9178-4809-aeac-8a00c161cfe2

Student theses

master thesis

© 2020 Gustavo Zepeda Aguilar