Basic semantics of product sounds

Journal article (2012)
Department
Industrial Design (IDE) (TU Delft)
Copyright: Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License
Product sounds, semantics, sound design, psychoacoustics, pleasantness, emotion
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Published Date

31-12-2012

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Source:

International Journal of Design, 6 (2), 2012

ISSN:

1991-3761

Faculty

Industrial Design Engineering

Department

Industrial Design

Abstract

Product experience is a result of sensory and semantic experiences with product properties. In this paper, we focus on the semantic attributes of product sounds and explore the basic components for product sound related semantics using a semantic differential paradigmand factor analysis. With two experiments, we determined eight factors that underlie the semantic associations of product sounds (attention, roughness, smoothness, temporal constancy, (un)familiarity, unpleasantness, machinery, and power). Correlations of the resultsfrom both experiments indicate that perceptual factors (attention, roughness, smoothness, and temporal constancy) influence cognitivefactors (power, machinery, and (un)familiarity) and emotional factors (unpleasantness).This finding suggests a hierarchical structure in themeaningful associations of product sounds. Furthermore, we have shown that product sound related semantics is sound type dependent

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