Designing digital tooling for business model exploration for the Internet-of-Things

Conference paper (2018)

Authors

Timber Haaker Saxion University of Applied Sciences
Copyright: © 2018 A. Athanasopoulou, Timber Haaker, Mark de Reuver
Design Internet of Things Prototype Design Science Research Business models Business model tooling Business Model Exploration
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Published Date

2018

Language

English

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Abstract

As digital technologies are transforming enterprises, the interest in business models is increasing. Technological disruptions like the Internet of Things (IoT) drive enterprises to redefine their business models to create and capture value, and eventually, to stay competitive. The need for business model innovation may be urgent, yet it is not always clear what to change in a business model. In these cases, business model exploration is needed. Within academia and practice, business model tools are mainly focused on formalizing single business model designs rather than facilitating systematic exploration of alter-native business models. In this study, we present the design and prototype of a digital tool created to facilitate business model exploration. We use Design Sci-ence Research (DSR) as our research approach. In this paper, we present the re-sults from the first cycle evaluation of the design and prototype.