Service design for enhancing tour experience through commercial vehicles

Master thesis (2016)

Authors

Contributors

P.J. Stappers (mentor)
Department
Industrial Design (IDE) (TU Delft)
Copyright: Campus only
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Published Date

14-11-2016

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Faculty

Industrial Design Engineering

Department

Industrial Design

Abstract

Starting off with Ford Motor Company, an internal and external research was firstly done. Basically, the general opportunities for Ford to transform itself into a service mobility company includes making full use of vehicle data to understand the customers’ behaviors, needs, transforming vehicle to mobile phone on the wheels, in order to create better road experience for all people on the move.

Files

Graduation report.pdf
(pdf | 54.5 Mb)

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Appendix.pdf
(pdf | 8.96 Mb)

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Poster.pdf
(pdf | 1.16 Mb)

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Image1 Customer Journey.jpg
(jpg | 6.58 Mb)

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Image2 Service blueprint .jpg
(jpg | 3.79 Mb)

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Image3 Interfaces.jpg
(jpg | 18.6 Mb)

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