Servitization in the Shipbuilding Industry

A research into the relation of user profiles and service contracts of high speed transport vessels

Master thesis (2020)

Authors

J. de Jong Mechanical Engineering

Contributors

W.W.A. Beelaerts van Blokland Transport Engineering and Logistics - Mechanical, Maritime and Materials Engineering (mentor)
R.R. Negenborn Transport Engineering and Logistics - Mechanical, Maritime and Materials Engineering (graduation committee member)
Faculty
Mechanical Engineering, Mechanical Engineering
Copyright: © 2020 Jorrit de Jong
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Published Date

17-03-2020

Language

English

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Faculty

Mechanical Engineering

Abstract

Research in the field of servitization as a business strategy is emerging since its first appearance by Vandermerwe, 1988 and later but parallel developments by Goedkoop, 1999. Servitization is the act of selling complete packages of goods and after sales services. Various industry examples present successes with the implementation of the complete offering of goods and services. However, theoretical substantiation lacks with evidence of implementation strategies leading to successful businesses. The results of the cases are used to answer the main research question ”What are the best performing service contracts in relation to the user profile of vessel operators?” in a more general way. Strong similarities are found between Time & Material contracts (T&MCs) and User Profile Based Contracts (UPBCs) as well between Fixed Price Contracts (FPCs) and Outcome Based Contracts (OBCs). The main difference between the T&MCs and UPBCs is the risk allocation of the uncertain costs of the life cycle of the vessel. OBCs only perform well under specific circumstances such as a high up-time and a high certainty to achieve the high up-time. FPCs perform slightly better than OBCs but might be overpriced if there is a high variance of up-time hours in the user profile.

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