The development of a consultancy instrument to support SMEs in defining new product requirements from a customer-driven perspective

Master thesis (2012)

Authors

Contributors

W.L. Simonse (mentor)
C.S.H. de Lille (mentor)
S. Morssink (mentor)
Programme
Master of Science Strategic Product Design (IDE) (TU Delft)
Copyright: Campus only
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Published Date

20-06-2012

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Programme

Master of Science Strategic Product Design

Abstract

The Master Thesis describes the development of a consultancy instrument for Syntens to support SMEs in defining product requirements from a customer-driven perspective. In the current situation, many SMEs have internally focused new product development activities, without emphasizing customer needs and experiences. This causes poor alignment with the target market and unnecessary iterations in the NPD process. The instrument must support the shift from a product-driven innovation mindset amongst SMEs towards a product innovations from a customer-driven perspective. With the implementation of customer journey mapping in the instrument, customer experiences can be determined as input for the formulation of product requirements for each touch point. These steps need be taken after a definition of the desired product idea and customer profiles.

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