Improving the Fuzzy Front End of innovation with the design of a data analytics tool

Abstract

The goal in this report is to develop a proposal towards a data analytics tool that creates value for stakeholders within the fuzzy beginning of the innovation process. This fuzzy beginning is called the Fuzzy Front End. The tool is developed for the Lifestyle Audio division of Harman International, a multinational audio and infotainment manufacturer. Internal stakeholders are interviewed and their daily routines are analyzed to discover their innovation activities. Established methods where data analytics is used to optimize the Fuzzy Front End are analyzed and insights are used to develop two design proposals. One is a theoretical model which proposes a solution for a data analytics tool integration in the innovation process, including services and specialists necessary for an optimized integration of the concept. The second deliverable is the design of the actual data analytics tool which uses data analytics to (1) create transparency within the organization and surroundings with an overview of internal projects and capabilities, but also external technology developments. Second (2) it improves the decision-making process by sustaining Fuzzy Front End stakeholders to create technology and market analysis reports to build exhaustive concepts plus by having an interface where projects can be compared on multiple aspects which enables management to make well-informed decisions. An implementation roadmap will make suggestions towards a successful integration by developing physical touchpoints of the concept and by suggesting project ambassadeurs which will be representing the concept throughout the organization to kick off the project