CatWall

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Published Date

27-05-2013

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Programme

Master of Science Integrated Product Design

Abstract

In the pet product market a gap has been noticed in the Dutch field of domestic cat products. Variation in cat perching solutions (commonly referred to as cat trees or scratch posts) has been limited. Almost all products look the same: plush levels connected with sisal posts. To seize this opportunity a new product with an original appearance, called CatWall, has been designed together with a business plan for a to be created company. Standard metal scaffolding materials form a two meters high basis to hold a piece of fabric that falls into the shape of hammocks from where cats can overlook their environment. In contrast to the current products, CatWall can be cleaned easily by unzipping the fabric from the basis and washing it in the washer. The use of fabric and CatWall’s flat vertical shape have been inspired by curtains.

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