Perceived Corporate Social Responsibility performance

An analysis of the Rabobank Netherlands

Master thesis (2013)

Authors

Contributors

E. Den Hartigh (mentor)
O.P.G. Brugman (mentor)
K.F. Mulder (mentor)
Department
Technology, strategy and entrepreneurship (TPM) (TU Delft)
Copyright: © 2013 Jagtman, A.G.
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Published Date

09-07-2013

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Faculty

Technology, Policy and Management

Department

Technology, strategy and entrepreneurship

Abstract

Perceptions of individuals do not necessarily match reality. Neither does the perceived and actual corporate sustainability performance. It could be quite the opposite. The actual performance could improve while the perceived performance declines or vice versa. A mismatch between perceptions and reality can entail risks or business opportunities could be missed. Companies aspiring to become a sustainability leader should pay attention to both the perceived and actual corporate sustainability performance. Therefore, a strategic dashboard was developed.