Incorporating Widget Positioning in Interaction Models of Search Behaviour

Abstract

Models developed to simulate user interactions with search interfaces typically do not consider the visual layout and presentation of a Search Engine Results Page (SERP). In particular, the position and size of interfacewidgets ---such as entity cards and query suggestions---are usually considered a negligible constant. In contrast, in this work, we investigate the impact of widget positioning on user behaviour. To this end, we focus on one specific widget: the Query History Widget (QHW). It allows users to see (and thus reflect) on their recently issued queries. We build a novel simulation model based on Search Economic Theory (SET) that considers how users behave when faced with such a widget by incorporating its positioning on the SERP. We derive five hypotheses from our model and experimentally validate them based on user interaction data gathered for an ad-hoc search task, run across five different placements of the \qhw on the SERP. We find partial support for three of the five hypotheses, and indeed observe that a widget's location has a significant impact on search behaviour.