How to enable innovation consultancy firms influence on their clients strategic decision-making process

Master thesis (2013)

Contributors

G. Calabretta (mentor)
Programme
Master of Science Strategic Product Design (IDE) (TU Delft)
Copyright: Campus only
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Published Date

26-09-2013

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Programme

Master of Science Strategic Product Design

Abstract

This master thesis provides a comprehensive study of the factors of actor's resistance to engage in the strategic decision-making process. These factors were studied through a qualitative analysis of six semi.structure interviews with consultants and consultancy clients. From these interviews a series of strategies for dealing with actors resistance were retrieved. These strategies were incorporated into a innovation diagnosis service blueprint.

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