Developing a Winning Product Strategy

Master thesis (2012)

Authors

Contributors

E.H.M. Smulders (mentor)
Programme
Master of Science Strategic Product Design (IDE) (TU Delft)
Copyright: Campus only
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Published Date

27-08-2012

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Programme

Master of Science Strategic Product Design

Abstract

As a startup competing in a saturated market with large companies and established brands, Oto will need to effectively market itself to the targeted consumer. Part of Oto’s success will result from the brand’s product portfolio and design strategy. It is not only important for Oto products to be relevant to consumer tastes, but they will also need to appropriately represent the brand if Oto is to assert being a healthier and sustainable alternative to other enhanced water solutions. In addition to these drivers, products will also need to successfully distinguish themselves in the market and be feasible to produce from a technological and manufacturing standpoint, otherwise it may difficult to implement them.

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