Product metaphor generation

Mapping strategies of designers

Conference paper (2012)
Department
Design Engineering (IDE) (TU Delft)
Copyright: © 2012 Cila, N., Ozcan Vieira, E., Hekkert, P.P.M.
Product metaphors, metaphor generation, mapping, mapping strategies, metaphor quality
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Published Date

31-12-2012

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Source:

Out of control; proceedings of the 8th international conference on design and emotion, London (UK), 11-14 Sept. 2012

Faculty

Industrial Design Engineering

Department

Design Engineering

Abstract

When generating product metaphors, designers select an entity to associate with the product they intend to design and transfer certain feature(s) of this entity to the product. This transfer, called mapping, can be realized by following different strategies (e.g. implicit-literal, explicit-literal, implicitabstract and explicit-abstract. In this paper, we investigate the strengths and weaknesses of these four mapping strategies regarding the identifiability of the metaphor, the aesthetics of the end product, and the ease of mapping for the designer. To do so, we conducted a study with design students who were asked to generate metaphors by using four different mapping strategies. The results are discussed in the light of metaphor theories and contribution to the design practice

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