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CHEN, YU (author)
The global shift towards sustainability has spotlighted the environmental implications of disposable takeaway coffee cups, particularly their contribution to landfill waste and ocean pollution. This report delves into the pressing challenge of reducing disposable cup waste at Schiphol Airport, especially in light of the impending Dutch...
master thesis 2023
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Chen, Xi (author)
In pursuit of a more sustainable future, more and more firms are seeking alternative sustainable packaging and corresponding packaging communication strategies to signal its eco-friendliness and stimulate ecological consumer behaviour. Despite the majority of research focusing on the pre-purchase stage of the packaging life cycle, limited...
master thesis 2023