Developing decision support for Dutch military medical staff to allocate casualties in combat context

The growth in the number of political frictions and terrorist attacks have made governmental institutions focus on the preparation for threatening situations. Old threats persist and all kinds of new ones are added. In order to be ready for these threats, the Royal Dutch Army is shifting its focus from main task 2 operations (peace support) to...

From experimenting with AI to a new way of working

This thesis is conducted in collaboration with Directie X of the Ministry of Justice and Security (JenV), who aims to strengthen the innovation capacity within JenV to keep up with societal needs. One way they do this is by supporting AI experiments. These experiments are procedures undertaken to improve the current way of working, not just to...

From garbage patch to Ocean Product: A strategy for value creation using ocean plastic, for The Ocean Cleanup

The Ocean Cleanup is an NGO founded in 2013, with the aim to rid the world’s oceans of plastic by 2040. Collecting this plastic however begs the question: ‘What to do with this waste after it has left the ocean?’To answer this question, first, it is important to look at the material. In my research, I defined the following tiers of ocean plastic...

Design interventions at a systemic level; a provocative concept for the music industry

This master thesis was executed in collaboration with marketing agency Maak. Maak expressed an interest in offering services to independent music artists. The objective of this thesis is to show stakeholders how value can be reinterpreted and distributed to balance value streams in the music industry. This goal is achieved by developing a...

Triggering Museum Visits: Part 1: Combination of two frameworks Triggering museum visits based on visitor roles Part 2: Design Case Initiating Interest in the topic of National Socialism in teenagers

This thesis investigates triggers, introduced in Relevance by Play, as promises of relevance leading to a museum visit. It follows two major goals. Based on these, it is divided in two parts. In the fist part, the Relevance by Play (Vermeeren and Calvi, 2019) framework and the model of museum visitor roles by Falk (2009) are combined, resulting...

The CERTIFIED approach to Human-Centered AI adoption: A framework for agile policymaking to regulate technology

Policymaking regarding Artificial Intelligence is threatened to lag behind, and the Dutch Ministry of Justice and Security stated its desire to catch up. The longer we wait, the wider the ‘gap’ will become between regulation and market development. In order to keep AI technology beneficial, a human-centered design approach should be key not only...

Winning redefined, a new brand positioning for MP Motorsport

MP Motorsport is a talent educating race team participating in the classes below the Formula 1. The problem with the lower classes and therefore MP Motorsport as well is that these classes don’t get much attention and exposure. As a company run by people with passion the branding and positioning is more something that naturally emerged from this...

Personalizing the multimedia guide of the Van Gogh Museum

The graduation project is about personalizing the multimedia guide (abbreviated as MMT) of the Van Gogh Museum. The personalization goal is to facilitate future visitors to engage with the collection and maximize the meaning of visiting the museum based on visitors’ diverse concerns. A model is brought up during the project and can describe four...

Exploring deep personlisation in pre-flight experience: Differentiation of personalised services based on personality traits to enhance customer intimacy

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A design concept and vision on Schiphol’s seamless connection to the Netherlands based on a passengers’ point of view

The core business of an airport is its air-side activities but it could not function without fluent, multi-modal and resilient land-side connectivity with its surroundings. The AirportCity is located in a dense urban area and therefore also the most important land-side transport interchange of the Netherlands. Due to the growth of air travellers...

Data-Driven Design for Emotional Engagement: Designing a digital interaction for the Nike store

Currently, digital transformation has high priority in the retail sector. But retailers face difficulties to make successful use of digital technologies in the store. Digital innovations in-store are frequently seen as unnecessary, unintuitive and uncomfortable by the consumers. Furthermore, the personalization strategies initiated with digital...

Big Data Visualization and Context Management

This thesis explores different perspectives on the added value of data and data visualizations in context management practices and argues that organizations can have a valuable role in the space between bottom-up and top-down approaches, as individuals’ lack of control over a context becomes an opportunity for encouragement of a sense of...

The Reflector: Design for enriched music festival experiences through meaningful interactions at Into The Great Wide Open

This report covers research, design development and evaluation of The Reflector - a design that aims to enrich music festival experiences through meaningful interactions at Into The Great Wide Open 2016 (annual music and arts festival on Vlieland). This TU Delft Master Design for Interaction graduation project aims to deliver a spatial design...