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Beyond the dark: A strategic launch campaign in Germany
Beyond the dark: A strategic launch campaign in Germany
Product Localization Go-to-market Strategies
Product Localization Go-to-market Strategies: for an international company X to launch a new product in China market
 Technology and strategy roadmap development for connecting residential areas to district heating
Technology and strategy roadmap development for connecting residential areas to district heating
Beyond the wrapper: Uncovering the effect of explicit and implicit packaging design cues on consumer perception and sustainable disposal behaviour
Beyond the wrapper: Uncovering the effect of explicit and implicit packaging design cues on consumer perception and sustainable disposal behaviour
Designing a market strategy for Alga.farm: Spirulina from photo-bioreactor to consumer
Designing a market strategy for Alga.farm: Spirulina from photo-bioreactor to consumer
A Circular Business Model for a Pregnancy Bra
A Circular Business Model for a Pregnancy Bra
Smart waste stream collection in an inner-city environment
Smart waste stream collection in an inner-city environment: An effectual approach
Circular Rubber Sports Flooring
Circular Rubber Sports Flooring: A strategic roadmap towards a circular business for Stockz
Design and implementation of a strategy that introduces customer feedback in the early pre-development phase of Natural User Interactions in BMW car products
Design and implementation of a strategy that introduces customer feedback in the early pre-development phase of Natural User Interactions in BMW car products
A personalised newsplatform for de Volkskrant
A personalised newsplatform for de Volkskrant: Discovering the possibilities of the collaboration between journalists and algorithms at de Volkskrant and DPG Media
Start your future today
Start your future today: Developing a future self tool based on predictive knowledge for younger participants to feel more in control of their pension
More than just a new lettuce packaging
More than just a new lettuce packaging
The Effect of Context Content and Immersion in Product Placements
The Effect of Context Content and Immersion in Product Placements
Challenger brands: Developing guidelines to support the creation of packaging design for challenger brands
Challenger brands: Developing guidelines to support the creation of packaging design for challenger brands
HEINEKEN Open Innovation: Towards win-win relationships with young ventures.
HEINEKEN Open Innovation: Towards win-win relationships with young ventures.
The Influence of Prototype Fidelity and Language Abstraction on consumers Evaluation of Radical New Products. When evaluating a three-dimensional prototype
The Influence of Prototype Fidelity and Language Abstraction on consumers Evaluation of Radical New Products. When evaluating a three-dimensional prototype
Strategy for senz° to become a lifestyle brand
Strategy for senz° to become a lifestyle brand
Overcoming open-innovation barriers when developing a radical new technology for a novel food product: A case study
Overcoming open-innovation barriers when developing a radical new technology for a novel food product: A case study
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