Searched for: subject:"Internationalization"
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document
van Duijn, Thomas (author)
Healthcare innovation company FocusCura is one of the largest providers of eHealth in The Netherlands. Even though they are already active in other countries, they do not yet have a structured decision-making process for an international go-to-market decision. A decision aid for the business development department of the company solves this...
master thesis 2018
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Schaap, K.S. (author)
master thesis 2015
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Meinderts, R.R. (author)
A market entry strategy model was developed and applied to Imtech Marine's process of internationalization. Consequently, a strategy was developed for the African market including: market selection, entry mode decision, and a marketing plan.
master thesis 2015