This thesis investigates the impact of market-specific factors on user acquisition for the HomeID app across various international markets. Utilising a qualitative approach, the study integrates primary data from semi-structured interviews with stakeholders and secondary data from internal company documents. Key findings reveal that cultural relevance, technological readiness, economic conditions, and administrative regulations significantly influence user acquisition. The research underscores the importance of tailored strategies for different markets, highlighting the need for localised marketing efforts, community engagement features, and adaptive pricing models. These insights provide a strategic framework for enhancing user acquisition and sustaining growth in diverse international contexts.