This paper deals with an analysis of waste management practices in the fast-growing city of Gujranwala with 2.6 million inhabitants, with a fast growing middle income group of 56%, and an urbanization rate of 3.49% per annum. This city is like many other cities in the developing world, characterised by hardly any waste management infrastructure. The study comprises: (1) an inventory of current waste flows, per income group as well as per season, (2) an inventory of waste management shortcomings, (3)) a what-if analysis on the carbon footprint of three waste treatment techniques. The inventory of current waste flows is based on a comprehensive site study involving 776 samples in total. The waste management shortcomings have been qualitatively analysed by Wasteaware model, which deals with physical aspects (public health, environmental control, resource management) as well as governance factors (user & provider inclusivity, financial stability, institutions & policies). The what-if analysis of the carbon footprint has been based on an LCA-based tool. The findings of this study are that: (1) the optimum choice of waste treatment scenario differs for the seasons, (2) the high and middle income groups have nearly half of the share of the waste (3) the Wasteaware system appears to be a powerful tool to communicate the weak spots and to make stakeholders aware of the opportunities for improvement. The novelty of this paper is that it focused on the impact of household income groups in combination with seasonal differences while comparing different waste disposal scenarios.