The past decade has seen a rise in ability to collect, store and manage large amounts of data. With data becoming increasingly available to businesses, organizations are looking to new ways to gain insight into their activities. Acquired information can help transportation companies to cope with industry trends of expanded competition, the increasing pressure for lower transportation costs and higher service levels. The challenge for truckload carrier companies lies in determining which data is of value to the business. Understanding performance indicators and how to measure these is an important aspect of using data. To propose a solution, a framework is developed, in which clear performance indicators are reported, as well as how these can be measured.