The objective of this thesis is to find an approach on how strategic design professionals can utilize their design capabilities to help companies cope with these challenges. Building on the fact that companies are painstakingly developing new-to-the-world technological innovations brokering this newness to find other possible applications and multiply the chances of creating a disruptive innovation is explored. The 1-?-1 {pronounced One-Eight-One} is a conceptual model that illustrates the process of how a new-niche-technological-innovation developed for an emerging market can be recycled and used to serve other emerging markets. This model helps in sequentially translating the newly created technological-innovation’s potentialities to be reinterpreted and repurposed for alternate applications.