In this chapter, we present a methodological approach for Smart Mobility that integrates three key features: prediction, optimization, and personalization. They are integrated in such a way that when a travel menu is offered, predicted conditions are considered in the attributes of alternatives and optimized system-level policies are maintained. Similarly, user-level estimations and updates are used by prediction and optimization methods at the system-level in order to represent the population with most up-to-date behavioral estimates. Furthermore, a simulation-based evaluation methodology enables to validate the performance of prediction, optimization, and personalization before Smart Mobility is implemented in real-life. Two case studies are presented based on the proposed methodologies together with platforms that facilitate their application. Potential benefits of the proposed methodologies are evaluated which can be classified into user-level and system-level benefits. User-level benefits include consumer surplus, waiting times, etc., and system-level is concerned with congestion, throughput, system-wide travel time, etc. As there is normally a tradeoff between the individual decision-making and system-wide decision-making, Smart Mobility bridges them together with appropriate methodologies on each end. For example, for our Flexible Mobility on Demand case study, we observe 10%–20% reduction in volume-to-capacity ratio as a system-level benefit. Moreover, we see that the tradeoff between consumer surplus and operator profit can be managed with an appropriate objective function.

Stated preferences surveys are most commonly used to provide behavioral insights on hypothetical travel scenarios such as new transportation services or attribute ranges beyond those observed in existing conditions. When designing SP surveys, considerable care is needed to balance the statistical objectives with the realism of the experiment. This paper presents an innovative method for smartphone-based stated preferences (SP) surveys leveraging state-of-the-art smartphone-based survey platforms and their revealed preferences sensing capabilities. A random experimental design generates context-aware SP profiles using user specific socioeconomic characteristics and past travel data along with relevant web data for scenario generation. The generated choice tasks are automatically validated to reduce the number of dominant or inferior alternatives in real-time, then validated using Monte-Carlo simulations offline. In this paper we focus our attention on mode choice and design an experiment that considers a wide range of possible existing mode alternatives along with a new alternative on-demand mobility service that does not exist in real life. This experiment is then used to collect SP data or a sample of 224 respondents in the Greater Boston Area. A discrete mode choice model is estimated to illustrate the benefit of the proposed method in capturing current context-specific preferences in response to the new scenario.