In order to explore the feasibility and efficacy of reed-fiber-modified bitumen (RFMB), three lengths and three dosages of reed fibers were selected to modify bitumen and bituminous mortar, while the physicochemical properties of RFMB and RFMB mortar were analyzed. In this work, FTIR spectroscopy was employed to characterize the chemical impact of fiber on bitumen. The viscidity and rheology of RFMB and the tensile strength of RFMB mortar were evaluated using a Brookfield viscometer, dynamic shear rheometer, and monotonic tensile test. The results showed that adding fibers primarily affects the physical structure rather than the chemical composition of bitumen, confirmed by FTIR spectroscopy. RFMB viscosity increased with higher fiber dosage and fiber length. Rheological evaluations showed an enhanced complex shear modulus for RFMB, suggesting improved performance at higher temperatures but increased stiffness at lower temperatures, with the latter indicating reduced flexibility. RFMB also demonstrated superior fatigue and rutting resistance, albeit with compromised stress sensitivity. Tensile tests on RFMB mortar highlighted significant improvements, especially with longer fibers, while shorter 0.4 mm fibers showed modest reinforcement effects, possibly due to uneven distribution during sample preparation.