There are two aims in this project. The first is to redesign product with great User Experience (UX). The second aim is to gain knowledge on how the company can shift their innovation process from technology push to market pull strategy thus becoming a customer-centric organization. Both aims challenge a designer in CREATING PRODUCT PEOPLE LOVE TO USE. I learned that collaboration is about people experiences that evolve and grow every single day. Creating great User Experience (UX) requires collaborative efforts from all stakeholders,thus UX must be regarded as a strategic discipline in the Company. I also concluded that context mapping method is very suitable to facilitate collaboration, especially in entrepreneurial environment. It is a well-structured method that provides control to achieve good result, but it gives freedom to be adjusted according to a particular company culture. This is just like what every entrepreneurs demand! The next learning is the fact that communication is not a one-shot effort. It must be done along with the continuous decision-makings and evaluating: INNOVATION process. By doing so, you will create perfect LOOP: magnifying innovation through collaboration.