In response to droughts, various media campaigns and water-saving instructions are released. However, these often only have temporary water conservation effects. A promising development in this regard is Digital Water Meters (DWM), which can provide near real-time water-use feedback. Despite extensive DWM experience in some water-stressed regions, a profound understanding of the initial attitude towards DWM and message-tailoring opportunities are rarely empirically explored. This study aims to obtain insights into the attitude towards the introduction of DWM and explore opportunities for message tailoring, a topic of extra relevance as we may be on the threshold of a large-scale DWM implementation in many world regions. Messages tailored to (i) normative beliefs and attitudes on drinking water, (ii) water-use activity and (iii) phase of decision-making, seem particularly compatible with DWM. Through a survey (n = 1037) in the Netherlands, we observe that 93% of respondents have no objections if their utility invests in DWM and that 78% would accept a (free) DWM because of improved leakage detection, lower costs and environmental considerations. Finally, instead of sociodemographic factors, we observe that an attitude-based customer segmentation approach is an especially useful predictor of respondent’s motivation to endorse DWM and forms a promising basis for water conservation message-tailoring strategies.

Infrastructure planning for Urban Water Systems (UWSs) is challenged by, inter alia, increasing uncertainty in both demand and availability of water and aging infrastructure, and this is already impacting the climate-proofing of cities. In this context, the idea of resilience has been gradually embraced by the water sector, but the term itself is not yet universally defined, nor operationalised. Here, we propose a methodology to assess the resilience of a UWS, defining it as the degree to which the UWS continues to perform under increasing stress. A resilience assessment method is then proposed as a ‘stress-test’ of UWS configurations, under increasingly more stressful scenarios. We then demonstrate a toolbox assembled for the proposed analysis using, as a proof of concept, a semi-synthetic case study. Results are promising, suggesting that the approach could assist in the uptake and evolution of resilience thinking in strategic water infrastructure decision making, leading to water-wiser cities.