District heating represents a viable way to reduce carbon dioxide emissions in the built environment. This paper aims to assess the extent to which the market revenues of multiple heat production technologies can cover their fixed costs in a competitive wholesale district heating market. Marginal-cost pricing is applied in a case study of the Netherlands. A linear programming model incorporating heat supply and demand is developed to obtain hourly dispatch and heat market prices. It is concluded that low carbon heat generation technologies tend to have low short-run marginal costs. All examined heat producers have an under-recovery of fixed costs in a range between 60% and 90% except the waste incineration combined heat and power plant. It has an overall return on investment of 44% and 12% within the reference and heat pump scenario respectively. Although marginal-cost pricing may ensure cost-efficient dispatch, the market revenues are far from enough to recoup the investment costs for the majority of the heat producer, let alone the network costs. Significant additional remuneration is required to sustain a competitive heat market and ensure sufficient investment in new generation capacity in the long run.