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document
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Konietzko, J.C. (author), Baldassarre, B.R. (author), Brown, P.D. (author), Bocken, N.M.P. (author), Hultink, H.J. (author)
Circular business model experiments may help firms transition towards a circular economy. Little is known about how the participants of experimentation – entrepreneurs, intrapreneurs, innovation managers – develop and test their assumptions during the experimentation process to achieve more circular outcomes. Using a design-science approach,...
journal article 2020
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