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document
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Roos, Luuk (author)
This project is initiated by Achtung! x Kraftwerk, having the goal to uncover the importance of branding in the upscaling process of start-ups. From the findings of this research, a new service proposition is designed that will help start-ups overcome their brand challenges by using the benefits of brand management.<br/>In the phase of...
master thesis 2018
Source URL (retrieved on 2024-05-28 00:02): https://repository.tudelft.nl/islandora/search/subject%3A%22brand%255C%252Bstrategy%22?collection=education&f%5B0%5D=mods_subject_topic_ss%3A%22Brand%5C%20management%22&f%5B1%5D=mods_subject_topic_ss%3A%22Brand%5C%20Strategy%22&f%5B2%5D=mods_subject_topic_ss%3A%22Startups%22