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document
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Bronkhorst, Jeroen (author), Schaveling, Jaap (author), Janssen, M.F.W.H.A. (author)
Based on a survey (N = 248 business managers) this study confirms that different types of innovation in IT products have a direct positive impact on IT firms’ business performance. The commoditization level of IT markets acts as a moderator dampening this positive relationship. This implies that IT firms should take existing commoditization...
journal article 2019
Source URL (retrieved on 2024-05-01 19:03): https://repository.tudelft.nl/islandora/search/subject%3A%22innovation%22?collection=research&f%5B0%5D=mods_subject_topic_ss%3A%22Innovation%22&f%5B1%5D=mods_name_personal_author_namePart_family_ss%3A%22Bronkhorst%22&f%5B2%5D=mods_subject_topic_ss%3A%22IT%5C%20industry%22